FASHION KNOWLEDGE
Style Guides
The foundations of dressing well: colour, fit, formality, fabrics and combinations. Written for men, boys and kids.
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Style essentials for everyone
Five short guides that cover most everyday decisions.
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Essentials for men
Five short guides that cover most everyday decisions.
01
How should a suit jacket fit? A point-by-point fit guide
8 min read
02
How should clothes fit? A men’s guide to shirts, trousers and jeans
8 min read
03
What colours go with navy blue? 12 combinations that work
7 min read
04
How to match belt and shoes: the rules, and when to relax them
7 min read
05
Capsule wardrobe for men: how to build one, with the ten essentials
8 min read
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Essentials for boys
Five short guides that cover most everyday decisions.
START HERE
Essentials for kids
Five short guides that cover most everyday decisions.
Browse by topic
Colour Combinations
Which colours work together, and why.
2 guides
Clothing Combinations
Pairing tops, trousers, shoes and layers.
0 guides
Fit & Proportions
How clothes should fit at every age.
2 guides
Formality Explained
From casual to black tie, and in between.
1 guide
Fabrics & Seasons
Linen, wool, cotton and technical fabrics.
2 guides
Capsule Wardrobes
Fewer pieces, more outfits.
1 guide
Shoes & Accessories
Footwear, belts, bags, watches and hats.
1 guide
Sizing Guides
Measurements and size charts by age.
3 guides
Grooming Basics
Simple routines that complete an outfit.
0 guides
FROM THE BLOG
Dress codes and style guides

Smart casual for men: the dress code explained, with 10 outfits

Business casual for men: what to wear, with outfits for every day of the week

Dressy casual for men: what it means and what to wear

Business attire for men: the complete guide to dressing professionally

Styles of dressing for men: 15 fashion styles explained

Types of jackets for men: 25 styles explained and how to wear them

Winter coats for men: overcoat, topcoat, car coat, peacoat and more explained

Cold weather clothing: how to dress for cold, freezing and extreme cold
Put the guides into practice
The Color Matcher and Outfit Builder use the same rules as these guides.