EUROPEAN FASHION · ITALY

Italian Fashion

Tailoring traditions, Mediterranean summer dressing and colourful weekend style. Explore Italian style by city, season, occasion and age group.

A family in light summer tailoring in a Milan piazza

Country guides describe common style traditions and city influences. They do not suggest that everyone in Italy dresses the same way.

Italian style for men, boys and kids

A man in an unstructured blazer and pleated trousers in Florence
MEN · ADULT

Italian men’s style

Well-fitting basics in a restrained palette, with good outerwear and leather shoes carrying most outfits. Smart casual is the default for work and evenings.

  • Navy unstructured blazer Jacket
  • White Oxford shirt Top
  • Stone chinos Trousers
  • Brown suede loafers Shoes
Explore Italian men’s fashion →

CITY INFLUENCES

Style changes from city to city

A man in soft tailoring by the Milan Galleria
Milan
Soft tailoring, textured fabrics and considered colour.
A man with a leather bag on a Florence street near the river
Florence
Heritage craft and classic leather accessories.
A man in an unstructured linen jacket on a sunny Naples street
Naples
Unstructured jackets and warm-weather tailoring.

SEASONAL STYLE

Spring Unlined blazers and pastel shirts.
Summer Linen suits, polos and loafers without socks.
Autumn Brown suede, flannel and tobacco tones.
Winter Camel coats, roll-necks and wool trousers.

OCCASION STYLE

Wedding guest Men · Boys · Kids
Communion Boys · Kids
Office Men
Aperitivo Men
Weekend Men · Boys · Kids
Holiday Men · Boys · Kids

COLOUR & OUTFIT IDEAS

Italian colour combinations

Open Color Matcher →
Tobacco and cream Warm summer tailoring.
Navy and sky Crisp shirts under navy jackets.
Olive and rust Autumn weekend tones.
Riviera Light summer colours for all ages.

More European fashion

All countries →

Build a Italian-inspired outfit

Choose an audience, occasion and season. The Outfit Generator uses the same guidance as this page.

Open Outfit Generator →