Editorial Policy

How StyleGauge researches, writes, reviews and updates its fashion content.

Who is responsible

StyleGauge is run by Atif Tufail, who is responsible for everything published on the site. Every blog post, guide and translation is reviewed by him before it is published.

How we research and write

Our guides are based on established fashion knowledge, fabric and care information, style traditions and the questions people ask most often. We recommend clothing types, colours and combinations rather than shops or brands. Country guides describe style traditions and influences, not how everyone in a country dresses.

AI and content

AI tools may help with research, outlines, first drafts and translations. Nothing is published without human review: every article is checked, edited and corrected by a person for accuracy, usefulness and tone before it goes live.

Independence

We do not use affiliate links and do not accept payment for coverage. StyleGauge shows advertising from Google AdSense. Advertising is kept separate from our editorial content, and advertisers have no influence on what we write.

All audiences

Content for boys and kids is written to be age-appropriate and practical, with comfort and safety in mind.

Updates and corrections

We review our guides regularly and update them when advice changes. The “Updated” date on each article shows when it last changed. If you spot a mistake, please tell us through our contact page and we will correct it.