Privacy Policy

This policy explains what personal data StyleGauge collects when you use stylegauge.com, why we collect it, who we share it with and the choices you have.

Who we are

StyleGauge (stylegauge.com) is an independent fashion website for men, boys and kids. It is run by Atif Tufail, who is responsible for this website and for the personal data described in this policy. You can reach us at any time through our contact page.

What we collect

We collect as little as possible. StyleGauge has no user accounts.

• Contact form: your email address, the subject and your message. We use them only to read and answer your message.
• Newsletter: if you sign up, your email address, so we can send you emails about new guides. You can unsubscribe at any time by contacting us, and we will delete your address.
• Technical data: like every website, our hosting provider records server logs, including IP address, browser type, the pages requested and the date and time. These logs are used for security and to keep the site running.

We do not sell personal data.

Photos and AI tools

AI Outfit Analysis and AI Try-On run in your browser. Photos you add are processed on your own device and are not uploaded to or stored by StyleGauge. To work in your browser, AI Try-On downloads open-source image models from jsDelivr and Google’s servers; your photos are never sent to them. If you paste a product link into AI Try-On or Price Compare, our server opens that public product page to read the product image or price. We do not link these requests to you.

Cookies and local storage

StyleGauge’s own pages do not use analytics or tracking cookies. Some tools remember your choices, such as the items you mark in the Wardrobe Planner, in your browser’s local storage. This information stays on your device. Our advertising partners may use cookies, as explained below.

Advertising

StyleGauge uses Google AdSense to show advertising, which helps keep our guides and tools free.

• Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website or other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet.
• You can opt out of personalised advertising by visiting Google’s Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalised advertising at aboutads.info or, in Europe, at youronlinechoices.eu.
• Learn more about how Google uses information from sites that use its services.

Where the law requires it, including in the European Economic Area, the United Kingdom and Switzerland, we ask for your consent before cookies are used for personalised advertising. You can change your choice at any time.

Who we share data with

We share personal data only with the services we need to run the site: our web hosting provider, which stores the website and its server logs; Google, which delivers the emails sent through our contact form to our inbox; jsDelivr and Google, which supply the AI Try-On image models and receive your IP address when they download, but never your photos; and Google, as our advertising partner, as described above. We do not share your data with anyone else unless the law requires it.

How long we keep data

Contact messages are kept for up to 24 months and then deleted. Newsletter email addresses are kept until you unsubscribe. Server logs are kept by our hosting provider for a short period for security purposes.

Children

Our guides about boys and kids are written for parents and guardians. StyleGauge is not directed at children under 16, and we do not knowingly collect personal data from them. If you believe a child has sent us personal data, please contact us and we will delete it.

Your rights

Depending on where you live, including under the GDPR in the European Union and the UK GDPR, you have the right to access, correct or delete your personal data, to restrict or object to its use, to receive a copy of it and to withdraw consent at any time. To use these rights, contact us through our contact page. We reply within one month. You also have the right to complain to your local data protection authority.

Changes to this policy

We may update this policy when our website or the law changes. The date at the top of this page shows when it was last updated.